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October 3, 2008
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Calcium Sandoz - II by captonjohn Calcium Sandoz - II by captonjohn
This is another sequel of bone strengthening tablets
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:iconadgallery:
ADgallery Featured By Owner Dec 3, 2008
dont get it :(
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:iconcaptonjohn:
captonjohn Featured By Owner Dec 9, 2008  Professional Digital Artist
well, I feel it could be more accurate and I'll try to keep is more simple and effective. I'll be thankful to you if I get any valuable suggestion.
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:iconalvinpck:
alvinpck Featured By Owner Oct 5, 2008
Just got back from a trip, kinda blur now. What the ad is saying?
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:iconcaptonjohn:
captonjohn Featured By Owner Oct 6, 2008  Professional Digital Artist
The idea is when we take x-ray of an hand then it doesn't render as such white normally. A hands x-ray in normal condition looks faded white because of softness of bone & cartilage. But after chewing this tablet a person's bone get strong & became solid as like metal rod. That's why I showed a x-ray which is more whiter then normally.
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:iconalvinpck:
alvinpck Featured By Owner Oct 6, 2008
Owh~ I got it now.

Hey, that's a good insight, I must say. But a little subtle for an average audience. Maybe need a line to support it. Make one more and you have a campaign.

Cheers.
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:iconcaptonjohn:
captonjohn Featured By Owner Oct 6, 2008  Professional Digital Artist
thanks but I'm also find this campaign as complex for audience.

How it will be if I put an original x-ray of hand side of this ad to compare? Can audience then able to get the idea easily?

I want your suggestion.
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:iconalvinpck:
alvinpck Featured By Owner Oct 7, 2008
Comparing/before-after visuals are rather boring and overused.

Maybe a copy at the bottom claiming the tablets can strengthen and compact the cartilage.

Visual wise, have you thought of making it not fully compact and white? It's like telling the audience it's forming into a full white.
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:icone-onux:
e-onux Featured By Owner Oct 5, 2008
Succesful...
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:iconcaptonjohn:
captonjohn Featured By Owner Oct 6, 2008  Professional Digital Artist
did you got the idea?
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