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Hey, that's a good insight, I must say. But a little subtle for an average audience. Maybe need a line to support it. Make one more and you have a campaign.
Cheers.
How it will be if I put an original x-ray of hand side of this ad to compare? Can audience then able to get the idea easily?
I want your suggestion.
Maybe a copy at the bottom claiming the tablets can strengthen and compact the cartilage.
Visual wise, have you thought of making it not fully compact and white? It's like telling the audience it's forming into a full white.